Even This NBA Star
Couldn’t Make It To
His Own Shoe Launch
CLIENT
Nike, Inc.
SERVICE
Activation
Giannis Antetokounmpo, known as the Greek Freak, is an NBA superstar. Nike was going to bring him to Manila to meet his fans and join a basketball camp with the star.
But, there was a big problem. He suddenly couldn’t make it.
We needed to create an amazing, immersive… distraction. We created an ideal version of an NBA locker room – with Giannis as people’s teammate. Everyone had customized LED names for their lockers, basketballs, jerseys, snacks, the works. We gave them the ultimate NBA treatment, since they didn’t get their NBA star.